It’s the right thing to do and a good thing for the community.” “We’ve volunteered with Special Olympics, Fairways for Vete rans, food banks. “It’s really important to get involved in the community,” Godfrey said. While Drive Shack is a national entity, Godfrey said the company has already begun efforts to “localize its product.” One way of doing that is holding an online competition to determine which North Carolina craft brewery will have a tap at the Drive Shack bar. Further expansion is planned for West Palm Beach, Fla., Richmond, Va., New York City and New Orleans. The other, which has been in operation for about a year, is in Orlando, Fla. The Raleigh Drive Shack will become the company’s second location. “We’ve tried to think of everything,” Godfrey said. So is the fact that the perspective on ground level is much more reserved so that serious players can hit balls without distraction. That, said Godfrey, is the desired result. Standing on the third floor looking out at the green field dotted with colorful targets, faux water hazards and sand traps, it’s almost as if you’ve been transported into a giant real life video game. Trackman is everywhere.”įor those less traditional players and youngsters, a number of target golf games will also be available. ‘It’s the s ame technology that they use on the PGA Tour and Major League baseball broadcasts. “There are two radar units on each side and one on the roof pointing toward the field,” said Roger Cottam, a Trackman technician who was at Drive Shack last week testing the system. The hitting areas will also be equipped with “Trackman” technology, which is designed to analyze things such as swing speed, launch angle, ball rotation and distance, and will allow players to simulate a full 18-hole round and any number of cour ses around the world, i ncluding the Old Course at St. There are 96 clim ate-controlled driving bays, each equipped with a full set of TaylorMade RJ model clubs – available in men’s, women’s and youth sizes for both right- and left-handers – an automatic ball delivery device, seating for up to six, television monitors and wai t service. “If you can dream it,” Godfrey said, “we can do it.” The re is an arcade, a meeting room and entertainment space with full catering service for things such as receptions and corporate team-building activities. There is a full-service restaurant on the second floor and an indoor-outdoor bar on the third that Godfrey said will host comedy shows, band karaoke and live music on weekends. In fact, while there will be a PGA teaching pro on staff – Campbell graduate Jared Morrow has already been hired – there will be a l ot more to do there than just hitting some balls and working on your swing. “It also gives them a t aste of how we do things and what kind of company we are.”ĭrive Shack clearly isn’t your father’s kind of driving range. “It’s a way of seeing who the natural leaders are, whose personalities might be best for customer service positions and things like that,” said Dan Godfrey, general manager of the Raleigh franchise. In addition to answering the standard questions about their employment history and career goals, these candidates were also asked to put together Legos, role play with props and even run a relay race to determine where and how their indi vidual skills might best be used. Only this wasn’t your traditio nal job interview. RALEIGH – A diverse group of people gathered in the still unfinished lobby of North Carolina’s first Drive Shack location last week waiting to be interviewed for jobs at the soon-to-be-opened golf and entertainment facility. The view from a third story hitting area at Raleigh's new Drive Shack resembles a real life video game (Brett Friedlander/North State Journal)
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