![]() ![]() “It’s bittersweet but we feel really good about the hands (the company is) landing in and the future of the business,” Brennan said, “and I’m pretty certain that my children’s kids someday will be walking down a supermarket aisle and saying, ‘Hey, that’s something Grandpa created.’ It’s sad but it’s exciting and it’s happy. He estimated Suja’s sales will be “somewhere around $185 million this year, give or take” and that despite the effects of COVID-19 that hurt so many sectors of the economy last year, Suja’s sales in 2020 were higher than in 2019.īeing there at Suja’s inception, Brennan said he had mixed feelings about the sale. Through the reorganization, Brennan said Suja’s sales continued to grow. In the deal announced Tuesday, Paine Schwartz Partners will buy Goldman Sachs’ current 49.9 percent stake in Suja as well as the 50.1 percent share owned by company’s co-investors. Through a recapitalization led by Nicole Agnew of Goldman Sachs and Brennan, the company bought out Coke’s stake last year. “We had to recalibrate very quickly and make some changes,” Brennan said. Coke had an option to buy all of the company in 2018 but Coke’s leadership went through a series of changes, shifted business strategy and decided to pass on the option. In 2015, Coca-Cola bought 30 percent and Goldman Sachs bought 19 percent of Suja. 1/2 apple, cored and chopped 1 celery stalk, chopped 1/2 inch piece of ginger, peeled and grated. Just throw all of the ingredients into a blender and blend until smooth. The company recently had to go through a major transition, though. It’s packed with vitamins, minerals, and antioxidants, and it’s super easy to make. We locked arms with Whole Foods in the early days and got a lot of notoriety and things just really exploded and took off.” “Everybody was doing juice cleanses and people were becoming much healthier and really paying attention to what they were putting in their bodies. ![]() “Suja was really kind of in the right place at the right time,” Brennan said. Suja touts being the first juice company to offer organic, cold-pressed juice for under $4. Founded in May 2012, Suja quickly became a market leader in organic beverages by using high-pressure processing, a cold pasteurization technique that kills harmful bacteria while preserving taste and nutrition.Įach of Suja’s products are USDA certified organic and non-GMO project verified. ![]()
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